SEO for Local Rankings and the Map Pack

Filed in Featured, Marketing Concepts, Online Business by on July 20, 2015
google map pack

Google map pack

Far too often, people who engage in SEO analysis and the direct optimization of Websites using certain already “traditional” methods forget about the local aspects of the discipline. Worldwide exposure is a wonderful thing, particularly for those businesses which are capable of shipping product or providing services internationally — but if you’ve got a business with one or more actual, physical storefronts, to which clients are prone to visiting… presumably with the expectation that some sort of service or item will be available for purchase when they arrive?

You need to have a certain level of localized focus.

One of the best ways to go ensure that your business — or your client’s business — receives optimal local search rankings is through the use of Google’s Map Pack. It is also called the 7 Pack, because it once listed the top seven relevant businesses in response to a given search query. The Map Pack is the display, including pertinent location and contact information, of the topmost results for a search for local businesses (such as “seafood restaurant in Martha’s Vineyard”) following a Google query.

It is a particularly important tool for driving local residents to your business on any mobile platform, because mobile browsers display the Map Pack results ahead of the standard search results. A relevant, highly ranked Map Pack profile thereby becomes an excellent way to drive traffic directly to your brick-and-mortar front door, as mobile devices are continuing to increase in popularity, applicability, and function, across the breadth of our modern society.

How Can I Ensure a Detailed and Relevant Map Pack Profile?

You cannot directly “fill out” your entire Map Pack profile. You can start, however, by claiming ownership of your business with Google. If you forget this all-important step, you run the risk of irrelevant information taking the place of pertinent business details. It is conceivably possible that somebody else, through a deliberate effort to cause harm, could manage to claim ownership of your business.

Once you’ve taken care of this step, there are several additional things you can do to encourage a prominently displayed Map Pack result. Make sure that you maintain a current and viable business Website, and that your business’ address and other, pertinent contact information are prominently displayed on your Site, preferably in more than one location. Additionally, you want to include this information in your Website’s meta data.

Finally, fill out complete profiles for your business on the major social media networks, such as Facebook, Twitter, and Google+, and remain active on them. On Google+, make sure that you select the option with the red balloon to appear on local search listings. For an SEO company in Greenville, SC check out gvlseo.com.

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